Pioneering Contemporary Egyptian Artist Dina Fahmy El Rouby Announces One of Egypt’s First NFT Art Projects 

Dina Fahmy El Rouby is one of Egypt’s pioneering Contemporary artists; this project marks her first venture into the world of NFTs, the project is entitled Myth of the 99 and dives into the realm of Ancient Greek Mythology.

Myth of the 99 NFTs 

The concept is inspired by horses in Ancient Greek Mythology. The importance of horses in Greek history is illustrated by the frequency of their depiction in art throughout different periods of time. In this project, there are 99 pieces of art corresponding to the 99 horses that appear in Greek Mythology. Each piece is unique, each piece has a name, and each piece has a story behind it. Who is Pegasus? Who is Arion? Who was the Spartan queen who turned Trojan princess?

The painting style of Myth of the 99 is geometric and vibrantly colorful minimalism. The concept acts as a transactional idea between the past, the present and the future. The past is honored through inspiration derived from Greek Mythology, the present is expressed in the physical journey of creating each piece - sketching out the composition, color mixing, layering - and finally the future which is captured through digitizing the work as an NFT. Thus, Myth of the 99 is a full circle experience from past, through present and to the future.

The number 99 is a magical number in numerology. It symbolizes wisdom, leadership, universal harmony, karma, and destiny. It signifies a higher purpose and connects with one soul mission. It is the conclusion of one stage in life and the start of a new one. In addition, in Islam, God has 99 names Asmaa Allah Al Husna; which is a very powerful indication of how significant this number is.

"This is the present and the future and one should always be one step ahead. It's part of coping and adapting."
- Dina Fahmy El Rouby on adopting NFTs as her next art project venture.

Myth of the 99 will appear as a physical solo exhibition by Dina Fahmy El Rouby this May 2022 at CLEG Gallery in Cairo. The exhibition will include informative talks on the topic of NFTs, as the regional art community dives into the world of Web 3.0. Dina intends on giving a talk, to help educate and spread knowledge on this emerging medium and market.

“As the saying goes, Knowledge is power. Sharing knowledge is even more important, to help artists ride the wave and thrive in the future." 

- Dina Fahmy El Rouby on the importance of educating generations.